HubSpot Administrator

CommonSail Investment Group

Overview: CommonSail Investment Group is a holding company focused on creating exceptional living and healthcare solutions for seniors. We are seeking a HubSpot Administrator responsible for the administration, support, optimization, and continuous improvement of the HubSpot platform supporting our marketing and customer engagement functions.

This role serves as a technical and functional resource for HubSpot Marketing Hub, CRM, Service Hub, and HubSpot AI, supporting campaign execution, email marketing, audience segmentation, automation, reporting, data management, and user support.

The HubSpot Administrator & Analyst will partner closely with Marketing, Sales/Business Development, Operations, and other business stakeholders to translate business requirements into effective HubSpot solutions, improve marketing processes, and leverage data and analytics to measure performance and inform decision-making.

In addition to day-to-day platform administration, this role will support integrations, data quality, documentation, governance, vendor coordination, and enhancement initiatives to ensure HubSpot remains reliable, scalable, well-governed, and aligned with evolving business needs.

Primary Responsibilities:

• Administer and optimize HubSpot CRM, including contacts, properties, lists, pipelines, permissions, and data quality.
• Support marketing campaigns from setup through execution and reporting, including emails, forms, landing pages, lists, segmentation, and workflows.
• Build, maintain, and optimize automated workflows for lead nurturing, communications, notifications, and internal business processes.
• Develop and manage audience segments and contact lists based on lifecycle stage, engagement, geography, community, referral source, and other business criteria.
• Create and maintain HubSpot dashboards and reports to measure campaign performance, lead generation, engagement, conversion, and other key business metrics.
• Analyze marketing and CRM data to identify trends, opportunities, performance gaps, and areas for improvement.
• Partner with Marketing, Sales/Business Development, Operations, and leadership to translate business requirements into scalable HubSpot solutions.
• Evaluate and leverage HubSpot AI capabilities to improve productivity, automation, reporting, content creation, and customer engagement.
• Support CRM and marketing technology integrations and help troubleshoot data flow and system-related issues.
• Maintain documentation, governance standards, configuration records, and best practices for HubSpot processes and platform administration.
• Provide training, support, and guidance to HubSpot users to promote adoption and effective use of the platform.
• Stay current on HubSpot features, product updates, automation capabilities, AI functionality, and marketing technology best practices.
• Support continuous improvement initiatives by identifying opportunities to streamline processes, improve data quality, and enhance platform performance.

Required Qualifications:

• Bachelor’s degree in Information technology, Computer Science, Business, Communications, Marketing, or a related field.
• 3+ years of experience as a HubSpot Administrator, CRM Administrator, Marketing Operations Specialist, or in a similar role.
• Strong hands-on experience administering and supporting HubSpot Marketing Hub and HubSpot CRM.
• Strong understanding of HubSpot features, functionality, configuration, and best practices.
• Familiarity with HubSpot Hubs and subscription tiers and how they align with different business functions and requirements.
• Demonstrated experience implementing or onboarding HubSpot for B2B organizations or clients.
• Hands-on experience with email campaigns, lists, audience segmentation, workflows, forms, landing pages, and marketing automation.
• Experience creating dashboards and reports and analyzing marketing and CRM performance data.
• Experience supporting HubSpot integrations and data synchronization with other CRM, marketing, business, and third-party systems.
• Strong understanding of CRM data management, data integrity, data governance, and data quality.
• Strong analytical, problem-solving, and troubleshooting skills.
• Ability to manage multiple projects, priorities, and deadlines while maintaining a high level of attention to detail.
• Strong written and verbal communication skills, with the ability to work effectively with both technical and non-technical stakeholders.
• Ability to translate business requirements into practical, scalable HubSpot solutions.

Preferred Qualifications:

• Experience with HubSpot Service Hub, HubSpot AI and AI-enabled marketing, CRM, or productivity tools.
• HubSpot certifications in Marketing Hub, CRM, Service Hub, or HubSpot Administration.
• Experience with CRM integrations and marketing technology platforms.
• Working knowledge of other CRM and marketing automation platforms, such as Salesforce, Pardot, Marketo, or similar systems.
• Experience working in senior living, senior healthcare, or a related industry.
• Familiarity with the senior living customer journey, including prospects, families, referral partners, and community-level marketing.

Core Competencies:

• HubSpot Administration & Support
• CRM & Marketing Automation
• Business Process Analysis
• Reporting & Data Analytics
• Data Quality & Governance
• Problem Solving & Troubleshooting
• Application Governance & Documentation
• Customer Service & Communication
• User Training & Adoption
• Cross-Functional Collaboration
• Continuous Process Improvement

General Working Conditions: While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk, and use their hands to handle the keyboard, telephone, paper, files, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens. The employee will occasionally lift and/or move up to 25 pounds. The work environment requires appropriate interaction with others. The noise level in the work environment is moderate. Occasional travel to different locations may be required. Equal Opportunity Employer

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