Vice President of Sales - Personal Care / Private Duty Services

• Home Office based in Brighton, MI (candidate should live in this market)
• Multi-State support (MI/OH/IN/IL)
• MUST have previous exp at a VP level in Private Duty/Personal Care

Position Summary:

The Vice President (VP) of Sales at CorsoCare is responsible for driving enterprise-wide top line revenue growth, with primary oversight of Personal Care / Private Duty services in communities and private homes. This role is accountable for developing and executing revenue strategies, overseeing sales operations, and ensuring the attainment of growth targets across markets.

The VP will lead revenue strategy execution, manage new market revenue initiatives, optimize pricing structures, and ensure consistent Business Development performance across all markets. This role partners closely with Marketing, and the VP of Hospice Revenue to align growth initiatives with operational capacity, financial performance, and service excellence.

Required Experience:

• Bachelor’s degree in business administration, Healthcare Management, or a related field.
• Minimum of 5 years of progressive sales or revenue leadership experience within the healthcare industry, with emphasis on Personal Care, post-acute, or community-based services.
• Proficiency in sales management software and CRM systems.
• Demonstrated ability to lead multi-market revenue teams, drive operational efficiency, and implement strategic growth initiatives.
• Strong financial acumen including pricing strategy, margin performance, and revenue modeling.

Accountability:

• Revenue Growth:
  • Develop and implement comprehensive revenue strategies to drive sustained top line growth across Personal Care services in communities and private homes.
  • Set and achieve ambitious revenue targets aligned with organizational goals.
  • Monitor market-level performance and implement corrective action plans as needed.
  • Drive census growth, admissions, and start-of-care volume across markets.
• Strategic Partnership with Marketing:
  • Partner with Marketing to develop integrated growth campaigns and brand positioning strategies.
  • Align messaging, referral development, and community outreach initiatives.
  • Utilize data analytics to evaluate lead generation effectiveness and optimize conversion strategies.
• External Business Development Training & Market Enablement:
  • Develop and implement standardized training curriculum for external Business Development representatives in each market.
  • Train, coach, and mentor market-level BD leaders on sales processes, relationship development, and conversion strategies.
  • Ensure consistent messaging, value proposition articulation, and brand alignment across markets.
  • Create accountability frameworks for BD performance including activity metrics, pipeline tracking, and revenue outcomes.
• Community Partnership & Education:
  • Build and maintain strategic relationships with senior living communities, referral partners, and healthcare stakeholders.
  • Lead community-based educational sessions on Personal Care services and care model differentiation.
  • Strengthen referral pipelines through proactive outreach and relationship management.
• Private Duty Pricing Input:
  • Provide strategic input on Personal Care pricing to ensure competitive and profitable pricing structures.
  • Analyze market trends and collaborate with Finance to evaluate margin performance and optimize rates.
• Revenue Management: Expertise in driving revenue growth and achieving sales targets

Market Analysis: Skilled in conducting market analysis and identifying growth opportunities.

Pricing Strategy: Experience in developing competitive pricing strategies.

Training & Development: Capable of designing and implementing effective sales training programs.

Client Focus: Strong commitment to delivering exceptional client service and improving client experiences.

Communication: Excellent verbal and written communication skills, with the ability to convey complex information clearly and persuasively.

Physical Demands: While performing the responsibilities of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand, walk, sit, lift, use hands to handle or feel, reach with hands and arms, stop, kneel, crouch, or crawl with no restrictions. Ability to wear Personal Protective Equipment (PPE).

Unusual Demands: The employee may occasionally be exposed to wet and/or dry humid conditions, fumes, or airborne particles. The noise level in the work environment is usually moderate.

This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision. The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.

Equal Opportunity Employer

#CORSA